What are your ad layout requirements? Do you need automatic or semi-automatic placement? Do you control ad-to-editorial ratios per page or per section? Do you use complex press configurations or print multiple editions? Do you book ads to specific locations, but need to fulfill editorial demands? The Page Directorฎ Series of Advertising Layout software offers the right system to meet the demands of your publication. Whether the choice is AdForce or ALS, these systems will save you money, time and energy in the layout process, and will cut your losses in other critical areas &emdash; such as credits for misplaced or missing ads. Managing Editor can assist you in developing an ad dummying solution that will best suit your company's needs.

Selecting the right features for your publication

Fully compatible with the year 2000

Available for Macintosh and Windows platforms

Automatic or manual dummying of an entire issue's advertisements into an electronic document

User-definable import and export maps for interpreting runsheet read from your front-end ad order-entry system

Import maps to import runsheet information as well as kill lists, additional ads, and updates

Unlimited, user-definable zone, product, and market codes

Multiple open layouts for dragging and dropping ads between issues and their runsheets

Issues viewable at any scale from 4 to 400 percent, from 1 to 32 pages reading across, in any of five different modes

User-definable ad types (e.g., display ads, advertorials and PSAs), each with unique behavior and on-screen appearance

Undo-ability even with the most complex functions, so that mistakes can quickly be undone

Total interactivity of all windows, allowing drag-and-drop from page to page, from runsheet to page, or runsheet to runsheet

Built-in conflict management controls placement of reverse ads, color ads, and coupons

Automatic placement by requested page, left-hand or right-hand page, as well as guaranteed placement flags

Ad placement to the bottom or to the top of pages, built as squared-off stacks or in one of several patterns

Ad stacking using vertical gravity before horizontal gravity for entire issue or for specific pages

User-definable conflict rules and issue-wide conflict reports

Automated layout processes using AppleScript

Multiple editions in one issue, with multiple import maps to handle new ads, updates, and kill lists per zone

Placement and conflict management of zoned ads automatically across all editions

Creation and storage of unlimited press configurations, complete with setup and runtime costs

Tracking of color assignments and press configurations, keeping tabs on married pages

User-definable section configurations for issue planning based on editorial content requirements

Automatic ad placement based on first-choice and second-choice requested section

Inserts, forms and forms templates, customized folios, and deadline alerting by form

Status tracking of pages and ads, with facilitation for interaction with other systems

Selecting the right feature set for your publication

Program is fully compatible with the year 2000

Virtually all layout parameters can be defined on a classification-by-classification basis

Hierarchical organization of classifications allows items to be rearranged on the fly to produce new layouts

Ads can be imported from multiple sources as digital files, tab-delimited ASCII text, and stream files of ASCII text coded with XTags

XTension for pagination in QuarkXPress is included

Line rules can be automatically generated between items and columns based on user-defined style sets

Automatic substitution of multicolumn headers is activated as needed and is user-controllable

Site-definable widow and orphan controls prevent stranded ads at top and bottom of columns

Flow Palette provides a central control center for pagination processes

Gather utility allows the program to find and measure ads or filler items automatically and build runsheet information for placement 

Fillers are dynamically placed only when needed

Display ads and liner ads are selected and flowed separately from the Flow Palette

Justification Palette provides controls for justification of selected ads or selected areas

Liner ads and display ads flow to pages in one step; displays can float within liners or be anchored based on placement rules

Placement rules determine pagination results; they can be user-defined and written in AppleScript to handle publication-specific workflows

The classified pagination processes can be fully automated using AppleScript

Flow Manager allows sets of flowing instructions to be defined and saved for reuse by the operator time after time

Items on pages can dynamically reflow when placing late ads

Password protection is included for setup information dialogs

Items can be auto-squared during flow or squared off using the Square Manager

Long classified ads such as legals can be broken and automatically continued into the next column

Horizontal Flow module allows ads to be flowed in rows across the page as well as vertically from column to column

ImageView allows preview of digital ads on the page layouts

StatusWatch allows tracking of ads; interacts with a database or ad management application such as Roundhouseฎ Ad Tracking System

Vertical Justification Manager allows complex justification routines during flow